
As Rory McIlroy takes on Tiger Woods, blow for blow, in Abu Dhabi this weekend – and I sooo hope Rory wins – may I draw ask your opinion about something?
On the 14th of June, Rory will begin his defence of the US Open Golf Championship at the Olympic Club outside San Francisco. The media interest will be of an intensity it is hard to imagine if you have not seen it. It strikes me it is a huge opportunity to promote Northern Ireland, bidding to become the only country outside the United States to win the US Open three times in a row since the 1900s, in other words since long before Northern Ireland, never mind Rory, was born.
Two weeks ago, I asked Tourism Ireland, the official body funded by you and me the taxpayer, what pans they had to promote NI at the Olympic Club. I asked as Tourism Ireland’s senior officials briefed the NI Assembly’s Enterprise Trade & Investment Committee, the proper place to pose the question. They did not know.
I asked senior officials of the Northern Ireland Tourist Board at this week’s Committee meeting. They did not know either. Both, by the way, seemed to appreciate they may be missing a trick, and were keen to explore.
So, I call on tourism chiefs, Sport NI, Invest NI, the NI Executive, and any else with an interest, to make sure we make the most of the economic spin-off of the successes of Rory McIlroy, Graeme McDowell and Darren Clarke as Major winners. Between them, they have generated the advertising equivalent of tens of millions of pounds of positive publicity, if not hundreds of millions.
How does Minister Foster react? On the Nolan Show on Friday, Arlene Foster says she is disappointed with me, and criticises me for not picking up the phone.
Well, I am disappointed with her. When Rory won the US Open on the 19th of June 2011, I drew up a one page concept paper, and spoke to Ms Foster’s boss, First Minister Peter Robinson, about it. He said he would pass it on to his Tourism Minister. I also briefed a senior official at Stormont, who liked the concept, and an official at the US Consulate in Belfast, who also made warm noises.
That was seven months ago. Since then, the feedback, measures thus: Letters 0; Emails 0; Phonecalls 0; Requests for Appointments 0; Informal chats in Parliament Buildings …… you get the picture.
So, what was my idea? And do you think it is any good? Maybe I am barking. It was just a thought – that could have generated a decent amount of fundraising for charity apart from anything else – which could have been re-written and changed and shaped in a million ways. I was concerned only with the outcomes – fundraising and positive publicity – not having ownership of the plan.
Here it is, copied and pasted from what I wrote in June 2011:
A proposal to make the most of Rory McIlroy
Rationale
• The NI Assembly and its Executive Committee have a responsibility to maximise the benefit for Northern Ireland from the successes of Graeme McDowell and Rory McIlroy in winning back-to-back US Open Golf Championships;
• There is potential to use their successes not only to maximise the potential for golf tourism, but also to add a twist to the on-going need for networking events for potential FDI investors.
Background
• The US Open golf tournament is recognised within the sport as the hardest single tournament to win;
• To give some context to the back-to-back wins by Graeme McDowell and Rory McIlroy, look at the previous 10 winners and the distances the Trophy has travelled, year on year;
• California, South Africa, California, Pennsylvania, South Africa, New Zealand, Australia, Argentina, California, South Carolina;
• The average distance from winner to winner is around 3 to 4,000 miles. This year, the Trophy moved 55 miles.
Proposal
• As America’s finest golfers can’t win the trophy back, we challenge President Barrack Obama to send a team to “come and get it”;
• FM/dFM put up a team and the challenge is played at Royal Portrush and Holywood Golf Clubs;
• It is timed to be played in the run-up to the 2012 US Open (14-17 June), when international interest in a McIlroy “double” and NI “treble” is at a peak;
• It is played as a charity match, with each team nominating a charity to benefit (American and local social economy organisations), and a target of 55k (USD or Sterling) to enforce the 55 mile phenomenon.
Your thoughts are welcome.